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Thursday, August 31


Registration and Networking
Thursday August 31, 2017 8:00am - 9:45am
ITC Grand Central Mumbai


Smell your coffee and take your seats.. Theme setting…

Ashank Desai

Former Chairman and Co-founder, NASSCOM

Thursday August 31, 2017 9:30am - 9:45am
Main Ballroom I, II, III


Session I: Opening Keynote

Defining Intelligent Marketing in the Age of the Empowered Customer:

Opening session that defines the Confluence theme of intelligent marketing and provides the framework/flow of the day:  defining intelligent marketing, understanding the technology landscape, hearing from leaders doing it today (hype vs. reality), constructing the intelligent marketer’s toolkit, and working with partners for competitive advantage.

avatar for Scott Liewehr

Scott Liewehr

Founder CEO, Digital Clarity Group

Thursday August 31, 2017 9:45am - 10:05am
Main Ballroom I, II, III


Session II: Guest Keynotes

Drawing the Technology Landscape for Intelligent Marketing

A hype-free overview of intelligent technologies for marketing. This session will also cover the uses, ROI and challenges of these technologies.

Speaker: Rohit Prabhakar

Filling the Modern Marketer’s tool box

 What does today’s enterprise need to undertake overall marketing transformation? Technologies, tools, skills, competencies, capabilities – not just the technologies but the people/process to make the most of it.

Speaker: Raghuvesh Sarup

avatar for Rohit Prabhakar

Rohit Prabhakar

Head of Digital Marketing and Technology, McKesson
Rohit Prabhakar has a strong background in Technology, Sales and Marketing. His passion is enabling business and it's people. He has played variety of roles in healthcare, financial, automotive & technology industry. He is currently part of McKesson Corporate Marketing and responsible... Read More →
avatar for Raghuvesh Sarup

Raghuvesh Sarup

CMO, Microsoft Corporation India
Raghuvesh Sarup is a sales and marketing professional with two decades in established companies and startups in India and abroad. | | Raghu started his career with Procter & Gamble in brand management in Mumbai. He went on to head marketing for Pizza Hut at Yum! Brands. He then joined... Read More →

Thursday August 31, 2017 10:05am - 11:05am
Main Ballroom I, II, III


Networking Tea and Coffee
Thursday August 31, 2017 11:05am - 11:25am


Session III: Disruptor 1: Case-study

Diamonds are forever but Customers are not!
This session will have our first disruptor case study on how a start-up has built customer connections using AI. Hear the outcome and challenges of using Conversational UI and what is the future of customer experience in times to come.

avatar for Ajay Anand

Ajay Anand

CEO, Rare Carat
Ajay is the founder of Rare Carat and Systmapp. Rare Carat is 'Kayak' for Diamonds, with coverage in Forbes, Techcrunch, and NPR. Systmapp builds enterprise software used by the UN in 50 countries. He also runs Business Development for Millennium Software and Staffing, a global... Read More →

Thursday August 31, 2017 11:25am - 11:55am
Main Ballroom I, II, III


Session IV: CMO Candid Discussion

Self-Driving Campaigns: What's Real vs. Hype vs. Next
This session takes a hard look at AI-driven campaigns, the challenges of executing, what's actually being done today and what might be done tomorrow. The audience will learn how to factor AI into your own technology plans and avoid dead-ends.

avatar for Sameer Dhanrajani

Sameer Dhanrajani

Chief Strategy Officer, Fractal Analytics
Sameer Dhanrajani is a distinguished and widely recognized analytics and AI thought leader and visionary known for his deep knowledge, innovation & topical approaches in the analytics and AI space. Sameer is Chief Strategy Officer at Fractal Analytics . He is responsible for driving... Read More →

avatar for Guneet Singh

Guneet Singh

Head Marketing Solutions - IN & SEA, Google
I add 'bits' to 'brands'. | | The true power of technology lies in improving lives, in ways never imagined. And, I’ve had the opportunity to be at the heart of technology brands like Google, Microsoft & Samsung - ‘delighting consumers' and bringing alive such moments... Read More →
avatar for Gunjan Soni

Gunjan Soni

Head-Jabong, CMO, Myntra Designs Pvt Ltd
Gunjan Soni is Head of Jabong and the Chief Marketing Officer at Myntra. In this role, she is responsible for setting the strategic direction for Jabong and leading it to profitability. She also leads marketing for Myntra and heads the international brands business. She brings... Read More →

Thursday August 31, 2017 11:45am - 12:25pm
Main Ballroom I, II, III


Session V: Panel Discussion

Building and Nurturing a Digital Brand in today’s age
Evolution of a brand using intelligent marketing technology. This session will have Digital leaders from across sectors like e-commerce, Auto, discuss how they see digital transformation for their organizations using intelligent marketing tools.


Rakesh Mishra

Vice President Marketing, Target Corporation
Rakesh is a passionate marketer and leads marketing for Target India. Rakesh has more than 24 years of advertising and marketing experience. Over the years, Rakesh has had the opportunity to create and direct award winning marketing campaigns, built a number of brands and developed... Read More →

avatar for Siddharth Banerjee

Siddharth Banerjee

EVP - Marketing, Vodafone India
Siddharth Banerjee is an experienced consumer business leader across Telecom and FMCG for the past 17 years and is currently the Executive Vice President (EVP) - Marketing and Head of Brand, Insights, Media, Activation & Digital at Vodafone India. In his 15 years of FMCG... Read More →
avatar for Jaspreet Bindra

Jaspreet Bindra

Senior Vice President, Mahindra & Mahindra Limited
Jaspreet is the Senior Vice President- Digital Transformation of the Mahindra Group at the Group Strategy Office. | | He is one of the ancient curiosities of the Internet, technology and startup world in India, having being born a few years before the Internet was. He started... Read More →
avatar for Deepali Naair

Deepali Naair

Chief Marketing & Digital Officer, IIFL Investment Managers
Deepali has 20+ years of experience in Marketing, E-Commerce, Brand, Product and Sales. Currently Deepali is the Chief Marketing and Digital Officer at IIFL Investment Managers. She has held leadership positions with HSBC, L&T Financial Services Group & Mahindra. She has also worked... Read More →

Thursday August 31, 2017 12:25pm - 1:00pm
Main Ballroom I, II, III


Networking Lunch
Thursday August 31, 2017 1:05pm - 2:00pm


Session VI: Short Keynote

Moving from Instinct to insight-powered marketing 

avatar for Ashish Sinha

Ashish Sinha

Country Head-Epsilon, EPSILON
Ashish Sinha brings more than twenty three years of leadership, consulting and analytics experience to Epsilon. Recognized as one of the leaders responsible for establishing the Global In-house Centre (GIC) in India, Ashish has successfully launched and scaled four enterprises including... Read More →

Thursday August 31, 2017 2:00pm - 2:15pm
Main Ballroom I, II, III


Session VII: Panel Discussion

Create Competitive Advantage with Intelligent Marketing
This session will discuss how partnerships with agencies and integrators can advance martech deployment and impact. This session will have a customer and digital partners who talk about what they couldn’t do without their digital partners.

avatar for Scott Liewehr

Scott Liewehr

Founder CEO, Digital Clarity Group

avatar for Gaurav Mendiratta

Gaurav Mendiratta

Founder & CEO, SocioSquares
Gaurav Mendiratta is the Founder & CEO of SocioSquares, a six-year-old marketing technology & services firm. SocioSquares provides Digital Marketing services to more than 50 Fortune 500 clients across US and India. SocioSquares has built a marketing technology platform, SocioAdvocacy... Read More →

Thursday August 31, 2017 2:15pm - 3:05pm
Main Ballroom I, II, III


Session VIII: Disruptor 2: Case Study

Chai: what’s brewing!
This session will have our second disruptor start-up’s journey on how they built customer connections. Hear from them how they connected with their customers and became one of the talked about brand.  

avatar for Nitin Saluja

Nitin Saluja

Founder and CEO, Chaayos
An IIT Bombay graduate, Nitin Saluja (33) realised very early on, the role that chai played in his life. Living away from home and unable to get that perfect cup, he decided to bring about a chai revolution that would become a force to reckon with. His passion for chai led... Read More →

Thursday August 31, 2017 3:05pm - 3:25pm
Main Ballroom I, II, III


Networking Tea/Coffee
Thursday August 31, 2017 3:25pm - 3:45pm


Session IX: Quick Grabs on the Brand Story

An hour dedicated to the brand story with three experts talking and giving insights on how big brands are harnessing Co-creation with customers with the help of technology. The strategy, challenges, and the road ahead for them.

Co-creating the Brand Story with the new ‘Hero’ (customers)
Speaker: KV Sridhar (Pops), Founder and Chief Creative officer, Hyper Collective

The Tinder effect on brands and what marketers can do about it
Speaker: Ashok Lalla, Digital and Marketing Advisor  

Competing with a Global Giant: Breaking Barriers to build a brand in a competitive space
Vishal Gondal, Founder, Goqii 

avatar for Vishal Gondal

Vishal Gondal

Co-Founder CEO, GOQii
Vishal Gondal started his entrepreneurial journey at the age of 16 founding IndiaGames and is best known as the Father of the Indian Gaming Industry. Having taken the company to amazing heights, in 2012, IndiaGames was acquired by the Walt Disney Company, post which he served... Read More →
avatar for Ashok Lalla

Ashok Lalla

Digital & Marketing Advisor
Ashok is an award-winning global and regional Digital, Brand and Social Media Marketing leader with more than 24 years of diverse marketing and business experience.  | | In his current role as an independent Digital and Marketing Advisor, he partners businesses and helps them use... Read More →
avatar for K V Sridhar

K V Sridhar

Founder & CCO, Hyper Collective
Prior to starting his own venture, he was the Chief Creative Officer of Sapient Nitro and Leo Burnett India. | | He is widely respected as a global creative leader and has spent close to 40 years in Advertising. He has built many iconic brands such as Thumps Up, Limca, Bajaj... Read More →

Thursday August 31, 2017 3:45pm - 4:45pm
Main Ballroom I, II, III


Session X: Disruptor 3

Cash-backs won’t get you customer loyalty’

Thursday August 31, 2017 4:45pm - 5:15pm
Main Ballroom I, II, III


Session XI: Pecha Kucha Pecha Kucha is an interesting Japanese way of storytelling where the presenter can only use images and visuals to present. There is a limit to 20X20 format (20 sec on max 20 slides).

Theme: Leverage the Undeniable Power of Video Marketing

avatar for Hemant Arora

Hemant Arora

Sr. Vice President & Business Head, Times Influence, Times Network
Hemant Arora: Senior Vice President – Times Network & Business Head – Times Influence | Rated as one of the top executives in the advertising and marketing industry in India, Hemant has an accumulated experience of about 19 years in Product Development Business Management and Business Development in the Indian market. A substantial part of Hemant’s experience has been a... Read More →
avatar for Josy Paul

Josy Paul

Chairman, BBDO India
Josy was born during an earthquake. He has a permanent tremor. Which is how he got his job as a trainee copywriter in Ogilvy. The then national creative director of Ogilvy – Mullick Saab, a genius and a great creative soul - noticed his tremor when he was interviewing Josy and told... Read More →

Thursday August 31, 2017 5:15pm - 5:45pm
Main Ballroom I, II, III


Closing Remarks
Thursday August 31, 2017 5:45pm - 5:50pm